take your audience on a deep dive into a problem and a solution. Use Whitepapers when you have a complex product or service that answers a specific need.

are long-form documents designed to be read on a computer, laptop, smartphone, or tablet with a broader focus on informing and educating the reader.

are short-form documents used to communicate a solution, product, or service.

help your clients understand a product or process, and when they are written well, they can improve your customer’s experience.

are internal or external documents that cover a fiscal period, an event, or a body of research. Use reports as a way of driving your message home to an engaged reader.

are a comparison of a product or service, whether that is two or more of your own deliverables or a comparison between your company and a competitor.

are social proof documents that are written in a “problem/solution/outcomes” format that help a client understand how your company can help.

are the final step in the pre-sales process and are an excellent place for clear, unencumbered writing to help your client sign on the dotted line.

are internal packages of documents designed to help sales and operations teams understand and sell your product or service.

are mini websites focused on one solution. Traffic to a microsite can help you understand user intent in a nuanced way.